Platform

The Intelligence Layer for Live Media

Powered by MomentAI™, Transmit detects high-impact moments in live content and turns them into revenue, automatically.

Rebuilding Live Monetization Around Intelligence

Legacy CTV and streaming systems were designed around static ad pods and manual workflows. Transmit re-architected live monetization around intelligent detection, decisioning, and automated execution.

Transmit Creates High-Impact Inventory

Transmit's proprietary in-stream ad formats unlocks an average of 30% more inventory per event.

Transmit Timeline

Transmit Timeline

Step 1

Demand Agent Expresses Intent

Brand agent signals targeting requirements, creative preferences, and performance goals into the marketplace.

Targeting Intent

"High-attention moments in soccer"

Creative Spec

PIP – Sound On, 8s duration, animated

Performance Goal

Purchase intent lift +12%

Demographic

M25-54 • US • Sports enthusiasts

Step 2

Supply Agent Assembles Package

Scans thousands of live streams, identifies high-attention moments, and builds custom inventory matching brand specs.

Targeting Intent

La Liga – GIR vs BAR • 72' Goal Moment Best Match

Premier League – LIV vs MCI • 84' Penalty

MLS – LAFC vs ATL • 45' Half-time

Balancing

Publisher Rules

Max 2 overlays/hr
Viewer exp: Premium

Brand Needs

M25-54, animated PIP
Purchase intent goal

Step 3

Agent-to-Agent Negotiation

Pricing, format, impression volume, and estimated KPI achievement negotiated in milliseconds.

Negotiating in Real-Time

Format

PIP

←

→

PIP

Agreed

CPM

$42

←

→

$48

$45

Duration

8s

←

→

6s

7s

Volume

2.1M impr

←

→

1.8M avail

1.9M

Resolved in 47ms

Step 4

Real-Time Contract & Delivery

Deal is formed and ad unit is activated inside the live stream session — instantly.

Contract Formed — Ad Live

Format

PIP – Sound On

CPM

$45.00

Duration

7 seconds

Impressions

1.9M forecasted

Advertisers

Nike – ‘Just Do It’

KPI Target

+12% purchase intent

Ad unit activated inside stream session

MCP-Enabled | Machine-Readable Deal Logic

The Agentic Marketplace

The transaction layer evolved & optimized for live sports.

Overlay

PIP

L-Bar

Enhanced CTV

Demand Agent Expresses Intent

Brand agent signals targeting requirements, creative preferences, and performance goals into the marketplace.

Targeting Intent

"High-attention moments in soccer"

Creative Spec

PIP – Sound On, 8s duration, animated

Performance Goal

Purchase intent lift +12%

Demographic

M25-54 • US • Sports enthusiasts

Supply Agent Assembles Package

Scans thousands of live streams, identifies high-attention moments, and builds custom inventory matching brand specs.

Targeting Intent

Ligue 1 – PSG vs METZ • 2' Goal Moment Best Match

Premier League – LIV vs MCI • 84' Penalty

MLS – LAFC vs ATL • 45' Half-time

Balancing

Publisher Rules

Max 2 overlays/hr
Viewer exp: Premium

Brand Needs

M25-54, animated PIP
Purchase intent goal

Agent-to-Agent Negotiation

Pricing, format, impression volume, and estimated KPI achievement negotiated in milliseconds.

Negotiating in Real-Time

Format

PIP

←

→

PIP

Agreed

CPM

$42

←

→

$48

$45

Duration

8s

←

→

6s

7s

Volume

2.1M impr

←

→

1.8M avail

1.9M

Resolved in 47ms

Real-Time Contract & Delivery

Deal is formed and ad unit is activated inside the live stream session — instantly.

Contract Formed — Ad Live

Format

PIP – Sound On

CPM

$45.00

Duration

7 seconds

Impressions

1.9M forecasted

Advertisers

Nike – ‘Just Do It’

KPI Target

+12% purchase intent

Ad unit activated inside stream session

Humans set goals. Agents create, transact & deliver - autonomously, in milliseconds.

MCP-enabled transactions. Machine-readable deal logic. Agent-to-agent negotiation. Real-time contract formation.

No static line items. No fragile deal IDs. Just intelligent systems transacting media.

Overlay

PIP

L-Bar

Enhanced CTV

Demand Agent Expresses Intent

Brand agent signals targeting requirements, creative preferences, and performance goals into the marketplace.

Targeting Intent

"High-attention moments in soccer"

Creative Spec

PIP – Sound On, 8s duration, animated

Performance Goal

Purchase intent lift +12%

Demographic

M25-54 • US • Sports enthusiasts

Overlay

PIP

L-Bar

Enhanced CTV

Supply Agent Assembles Package

Scans thousands of live streams, identifies high-attention moments, and builds custom inventory matching brand specs.

Targeting Intent

Ligue 1 – PSG vs METZ • 2' Goal Moment Best Match

Premier League – LIV vs MCI • 84' Penalty

MLS – LAFC vs ATL • 45' Half-time

Balancing

Publisher Rules

Max 2 overlays/hr
Viewer exp: Premium

Brand Needs

M25-54, animated PIP
Purchase intent goal

Overlay

PIP

L-Bar

Enhanced CTV

Agent-to-Agent Negotiation

Pricing, format, impression volume, and estimated KPI achievement negotiated in milliseconds.

Negotiating in Real-Time

Format

PIP

←

→

PIP

Agreed

CPM

$42

←

→

$48

$45

Duration

8s

←

→

6s

7s

Volume

2.1M impr

←

→

1.8M avail

1.9M

Resolved in 47ms

Overlay

PIP

L-Bar

Enhanced CTV

Real-Time Contract & Delivery

Deal is formed and ad unit is activated inside the live stream session — instantly.

Contract Formed — Ad Live

Format

PIP – Sound On

CPM

$45.00

Duration

7 seconds

Impressions

1.9M forecasted

Advertisers

Nike – ‘Just Do It’

KPI Target

+12% purchase intent

Ad unit activated inside stream session

Stream Composer

MomentAI combines intelligent moment detection with Server-Side Ad Insertion (SSAI) to deliver hyper-contextual ads.

Transmit Timeline

Maximize Yield

Minimize delays for a seamless viewer experience.

DRM Compliance

Content with secure digital rights management.

Dynamic CDN Switching

Maintains optimal performance across network conditions.

Real-Time Monitoring

For ad requests, delivery, and performance.

Stream Extension

Total impressions are no longer limited by concurrent viewers of the original stream.
Serve as many impressions as needed against your premium content and reach a broader audience.

Transmit Stream Extension

Clients average 5x more impressions per event

The Largest In-Content Advertising Network

Industry Leading Platform

Manage content and monitor performance with ease.

Tailored Moments, Curated Reach

Our full-service creative studio enables you to create dynamic moments effortlessly.

Transmit Campaign Interface

Stream Integrity & Real-Time Analysis

Transmit ensures seamless streaming performance and maximized content monetization through comprehensive monitoring and real time analysis.

Transmit Interface

Ad Inventory Setup

Use your own ad server to connect your existing ad partners to this new format OR leverage our Demand Marketplace of premium advertisers

‍

Choose your desired formats and create custom and dynamic background skins with our proprietary Creative Studio.

Picture-in-Picture

Vertical PIP

L-Bar

Overlay

Paramount
Case Study

Legacy solutions are limited to interstitial ads. Transmit's proprietary in-stream ad formats unlock incremental inventory that drives net new revenue via our exclusive demand marketplace.

Transmit Paramount Case Study