Transmit: The Intelligence Layer for Live Media MonetizationCase Study
We just launched a new version of the Transmit website to reflect the ways our platform has evolved, putting intelligence at the foundation of live monetization.
Across our product suite, MomentAI now powers how we detect moments, package inventory, and activate advertising inside live streams. This shift reflects a broader change in how live media itself can be understood and monetized.
To understand why intelligence now sits at the center of our platform, it helps to start with the nature of live media itself.
Live streams are structured data
Live content is dynamic, and monetization should be dynamic as well. In the past, technology was a barrier that limited the responsiveness of ads. But as technology develops, AI enables a smarter way to monetize live content.
Instead of treating every pause in a broadcast the same, intelligent systems can analyze the structure of a live event as it happens. They can detect shifts in momentum, identify natural lulls, recognize key moments of viewer attention, and transform those signals into monetizable opportunities.
This is the thinking behind MomentAI, the intelligence layer baked into the Transmit platform.
MomentAI continuously analyzes live video streams to identify moments that can be packaged, priced, and activated as advertising inventory. Some of those opportunities happen inside traditional breaks. Others occur during replays, transitions, introductions, or natural pauses in play.
The result is a system where inventory can expand in real time without adding more interruptions to the broadcast.
Intelligence turns moments into transactions
Once a moment is identified, the system needs to translate it into something advertisers can transact against. That requires packaging the moment, matching it to demand, determining the appropriate format, and activating the ad experience inside the live stream.
Transmit’s platform connects moment detection to an agentic marketplace that facilitates the transaction of these opportunities. Server-side ad insertion then executes the experience inside the stream itself, preserving playback integrity, maintaining DRM compatibility, and ensuring the live feed remains visible to the viewer.
In other words, intelligence enables the entire lifecycle of live monetization to happen automatically and in real time.
A system built for how sports actually unfold
For publishers, this changes the economics of live streaming. Instead of relying solely on fixed ad pods, they can unlock new inventory throughout the event without increasing ad load.
For advertisers, it means appearing in moments when viewer attention is naturally high, rather than forcing attention through interruption.
And for fans, the broadcast remains intact. The game stays visible and the experience stays immersive.
At Transmit, we’re happy to see the industry rethinking the system that governs how advertising interacts with live content. When monetization is built around intelligence rather than static breaks, the result is a model that better reflects how live sports actually work.
