Hitting It Out of the Park: How a Major League Baseball Team Boosted Revenue with Transmit’s In-Game UnitsCase Study
In collaboration with a prominent Major League Baseball (MLB) team in a large American market, Transmit launched a game-changing campaign that fused real-time sports moments with innovative ad tech. Using Transmit’s stream extension product, we delivered a first-of-its-kind solution that unlocked over $1M in additional net revenue during the 2024 season, all without interrupting the fan experience.
.jpg)
The Strategy: Real-Time Relevance Meets Smart Monetization
At the heart of the campaign was the automatic clipping of every home run. As soon as a player sent the ball over the fence, Transmit’s technology captured that moment from the live stream, encoded it into a dynamic VAST ad unit, and served it across a broader digital network.
But we didn’t stop there:
- These clips only aired in real-time, while the game was still ongoing, and only in in-market geos.
- Each ad contained a call-to-action telling viewers that a game was happening and guiding them to their local RSN.
- This not only amplified fan engagement but also drove real-time tune-in, further increasing the value of the live stream itself.
Because the advertisers came exclusively through Transmit’s Demand Marketplace, the entire monetization stack brought in incremental dollars, not cannibalized inventory.
In-Stream Innovation: The L-Bar Advantage
In addition to the highlight ads, Transmit also delivered dynamic L-bar “squeezeback” ads directly within the live stream. These were served immediately after each home run, as the player rounded the bases:
- No cutaways. No distractions. Just smart monetization layered seamlessly over the action.
- The L-bar ads performed exceptionally well, with advertisers praising their high visibility, ROAS, and viewer engagement.
- This solution transformed traditionally passive moments into premium ad inventory, making every home run even more valuable.
The Results
The numbers speak for themselves:
- $1M+ in additional net revenue for the RSN across the 2024 MLB season
- ~$7K in net new revenue per game
- ~6 million incremental ad impressions per game
These figures reflect just one campaign targeting one team’s home runs. As more RSNs adopt Transmit’s in-game units across various sports, moments, and teams, the potential for scalable, high-performing revenue continues to grow.
A New Era for Sports Monetization
This case study illustrates how sports broadcasters and RSNs can unlock new revenue streams and drive tune-in without disrupting the fan experience. By combining live sports highlights, dynamic ad tech, and exclusive demand, Transmit is redefining what’s possible in real-time monetization.
Want to explore how this could work for your team or RSN? Let’s talk.
